East Eats

Inspired by my mom’s love for cooking and my family moving from Hong Kong to the Netherlands, this project focuses on creating a brand targeted towards the Netherlands public to allow a wider audience to appreciate and understand Asian culture through food, but is also a reminder of home when in another country.

Hanging menu mockup
Hanging menu mockup
Menu card mockup
Menu card mockup
Illustration of steamed egg
Illustration of steamed egg
Illustration of steamed minced pork
Illustration of steamed minced pork
Illustration of chicken stir fry with celery and cashews
Illustration of chicken stir fry with celery and cashews
Illustration of sweet and sour pork
Illustration of sweet and sour pork
Illustration of garlic broccoli stir fry
Illustration of garlic broccoli stir fry
Illustration of steamed pork ribs
Illustration of steamed pork ribs
Illustration of white cut chicken
Illustration of white cut chicken
Logo experimentation
Logo experimentation
Narrowing down the logo and adding a tagline
Narrowing down the logo and adding a tagline
Pattern experimentation
Pattern experimentation
Colour palette options
Colour palette options
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